One avatar, five personalities, 100s of engaged attendees


To celebrate the launch of their CRM portfolio - C/4HANA - comprising five customer experience (CX) clouds, SAP created their CX Live event in Barcelona. They asked Candyspace to design an avatar ‘companion guide’ to live inside the bespoke event app.

We defined key ‘personality traits’ for the avatar, and then developed a single base character model with five colour variants - one each to represent the CX clouds - and a series of de-cals.

To gamify the experience and encourage attendees to explore, Candyspace designed ‘accessories’ representing each CX cloud. These could be added to their avatar after they’d spent the required learning time at the relevant cloud stand. The avatars were animated to dance or wave, to entertain attendees and to celebrate when accessories were added. We also used them to promote the event in video content for social media, and we built an AR version of the avatar to guide attendees through the event for a more personalised experience.

60% of attendees downloaded the app with 2,648 active participants. The AR scanner was used 6,544 times, showing visitors loved having a personal event guide.

Services
  • 3D design & animation
  • Character design
  • Ideation / concepting
  • Sound design
  • Video
Deliverables
  • 5 social films (20")
  • AR experience
  • Creative concepts