A gamified engine for recruitment of panel participants
Generating rapid shopper feedback and building invaluable data sets
Kantar World Panel identifies worldwide trends and shopper behaviour. To thrive, they continually need to add to their panel and data pools. Could Candyspace do both in one native app?
Introducing Shoppix: an easy-to-use, secure log-in, gamified mobile receipts scanner, with in-built rewards and notifications. In essence, it rewards registered shoppers for scanning receipts and answering ‘in-the-moment’ surveys. Users are further incentivised through a redeemable points programme.
BUSINESS NEED
Digitally recruit new cohorts of panel participants, and drive data collection
CUSTOMER DEMAND
Be rewarded for sharing the details of my shopping basket
Learnings from Gamification
We took a UX-led approach, marrying interactive interfaces with a gamified experience, so Shoppix would be fun and worthwhile to participants, and of real business value to Kantar.
Panel participants easily register and can start uploading data in the form of their shopping receipts. The apps with powerful image processing capabilities, enabled Android and iOS smartphones to capture receipts of varying size and quality. Image recognition and AI was then deployed to extract the valuable shopper data and enable Kantar to monetise their insights.
Backend services including user authentication and image storage ensure each newly uploaded receipt image instantly updates Kantar’s overall, and ongoing, picture of their panels’ behaviour.
Winning with gamified incentives
Newly recruited panel participants started accumulating points and converting them into real world rewards and with thousands of shoppers using Shoppix app every week, Kantar Worldpanel has a premium, real-time proposition that grows their income. It also brings in new clients from different sectors, whilst enriching their all-important, and business-critical, shopper data.
