Engineering the UK’s fastest-growing streaming platform

Cyncly, a global leader in visualisation software for the home and commercial interior industries, required a fundamental transformation. Its existing digital presence was static and failing to reflect market innovation. Candyspace was partnered to evolve the platform into a dynamic growth engine using Optimizely DXP and a rigorous experimentation programme.

By implementing a data-driven Customer Intent Framework and AI-led localisation, we turned the website into a powerful sales tool. The results were immediate and scalable: our experimentation programme achieved an exceptional 75% win-rate, driving a 700% increase in Sales Accepted Leads and a 105% uplift in marketing-sourced revenue.

Business context

Cyncly faced a pivotal challenge: its website, while editorially functional, needed to evolve from a static platform into a dynamic engine for growth. As a market leader, Cyncly needed to dynamically engage a diverse customer base of professional designers, retailers and manufacturers.

To maintain market leadership, the company envisioned a seamless, data-driven customer experience that would not only enhance user journeys but drive measurable business impact. This strategic imperative made a holistic digital transformation critical to increasing the volume and quality of leads across global markets.

Candyspace's remit and objectives

Cyncly partnered with Candyspace to spearhead this transformation, leveraging our expertise in digital product development. Our core objective was to transform the website into a primary sales tool, enhancing customer experience to convert visits into measurable revenue.

From a technical standpoint, we manage the stability and performance of Cyncly’s primary platforms on Optimizely DXP. However, our primary strategic focus is ongoing optimisation: we lead Cyncly's entire web experimentation programme, utilising continuous testing to drive growth and refine the user journey.

Team structure and deliverables

To deliver this transformation, Candyspace deployed a cross-functional agile sprint team, embedding engineers, QA, UX/UI designers and optimisation managers directly into the project lifecycle. This configuration ensured that strategic ideation was perfectly aligned with technical delivery.

Key deliverables included the creation of a Customer Intent Framework, which dissected the B2B journey into Discovery, Consideration, Evaluation and Conversion stages to inform design strategy. We also implemented an innovative AI-driven localisation solution, significantly reducing translation costs and empowering internal teams to scale content efficiently.

On the front end, we crafted high-impact features such as dynamic product cards and sticky "Request a Demo" CTAs, supported by a scalable Design System.

Innovation and impact

Candyspace’s partnership is defined by proactive innovation and a relentless focus on measurable impact. Our strategic UX/UI optimisations and engineering enhancements have delivered transformative business outcomes:

Commercial growth: We achieved a 105% uplift in marketing-sourced revenue (H1 to H2 2024) and a 69% increase in overall sales revenue.
Lead generation: Our optimisations led to a 700% increase in Sales Accepted Leads (SAL) and a 200% increase in SAL converted into wins.
Experimentation success: Our programme achieved an exceptional 75% win-rate on recent experiments. Optimisations to Handraiser forms alone delivered an 8.3% conversion rate improvement.

Internally, our proactive approach to technical debt has improved developer velocity by approximately 30%. Furthermore, traffic from the US rose by 77% in June 2025, demonstrating the platform’s ability to handle scale and drive market reach.