How a digital platform can drive revenue, engagement, community, and communication
Punk brewer Brewdog had a business critical need for a single digital platform that spoke to their consumers, investors, staff and trade customers across the UK, US and the rest of Europe. At the centre of the platform an all new e-commerce offering and a community hub.
BUSINESS NEED
A brand focused community and new revenue models
CUSTOMER DEMAND
Buy beer and be part of the Brewdog community
An extraordinary growth story
HERE ARE THE RESULTS
27m
Revenue growth
131%
Sales growth
40k
Equity Punks
Finding the sweetspot
With multiple audiences all with different needs and a complex multi skewed business requirement to be satisfied, understanding the sweetspot where value was created for all parties was a key challenge. We focused on keeping the sales engine at the heart of the platform, creating dynamic user profiles, a subscription service and click & collect integration.
A community space followed, with a gamified forum ensuring that Equity Punks (shareholders) were rewarded with incentives and badges for their loyalty and contribution to the platform. An internal facing comms channel was also then seamlessly integrated.
A platform for growth
By aligning customer needs and business goals for BrewDog we were able to define the sweetspot and deliver a revenue driving digital channel, for their customers a seamless way to purchase and engage with their favourite brand, and for internal teams a key communication channel.
