How to bring all the varied elements of BrewDog's complex digital portfolio under one roof in a hub for amazing, community-driven content, with their beers and beer-drinkers at its heart? BrewDog drinkers, their 35,000 investors, staff and trade customers all needed to be considered. That's quite a challenge.
The answer lay, as always, with the users. Crowdfunded BrewDog would be nothing without them, so why not make their platform 'Crowd Powered'?
Candyspace delivered a comprehensive site with a seamlessly integrated e-commerce solution. Features included: UK, Eu and US stores with location-specific content, pricing and delivery, dynamic user profiles determining exclusive and pre-release products and personal discounts, bespoke warehouse integration, multiple monthly and bi-monthly subscription, Amazon, PayPal, and Click&Collect integrations and an automated 3D product generator.
Equity Punks are passionate beer-geeks so we gave them user-generated knowledge pools where they can discuss the BrewDog that really matters to them. Rewarding loyalty with badges, points and status, we drove return visits to the site, deeper engagement with the brand and a reason for their customers to stay.