Collins Aerospace life saving ejection seats are the best and safest on the market, providing confidence and reliability to pilots and air forces around the world. Evidencing the key features and the staggering speed of the multi phase pilot ejector in a way which sales teams could use and with which potential customers could interact was our challenge. How to find the sweetspot where meaningful interaction could drive buyers through the funnel to purchase?
BUSINESS NEED
A technically advanced interactive sales tool
CUSTOMER DEMAND
An engaging and informative experience to drive understanding
Interactive experience showcase
HERE ARE THE RESULTS
1
Second ejection
3.5
Minute in-detail inspection
Technology and Creative together highlight product features
The digital walk-through we created of the near instantaneous ejection seat sequence, highlights the key features and benefits of the technologically advanced product.
Combining the talents of our designers, our 3D team and web technologists, the interactive web-based solution featured a crafted 3D model of seat and pilot, rendered to video and optimised for web by our dev team. The interactive experience showcases the 1 second ejection sequence in 3.5 minutes, providing in-detail inspection of the key components.
This is a good reminder of why we come to work every day. I am absolutely speechless.
Delivering real value for Collins
A hands-on demonstration of the ballistic functionality of the ACES 5™ seat and its exclusive safety first engineering, delivered a genuinely hands-on experience. Sales teams were able to evidence the clear technology advances of the product and show how it can save the lives of the most valuable and important of assets - the pilots who patrol the skies.
