---
title: Using psychology and data to understand your audience
description: You don't have to be Derren Brown to successfully use psychology to unlock your audience's wants and needs.
image: https://www.candyspace.com/hubfs/psychologyicon%20(1).jpg
---

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AUGUST, 2022

# Using psychology and data to understand your audience

![allyicon-1](https://www.candyspace.com/hs-fs/hubfs/allyicon-1.png?width=180&height=180&name=allyicon-1.png "allyicon-1")

Alex Banham

Marketing Executive

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##### Driving Discovery and Conversion in E-Commerce

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##### You don't have to be Derren Brown to use psychology to unlock your audience's wants and needs.

In fact, over the last few years more businesses have started recognising the benefits of using behavioural science to address the pain points of their audience and create successful nudges, helping to guide them in their purchasing journey without infringing on their autonomy.

In July, we hosted our Know Your Audience Better event, inviting industry experts and leaders to share insights on how brands can better understand customer needs and how we can transform these insights and data into meaningful digital experiences.

Discover how behavioural science and data can benefit your customers now.

 

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