---
title: Driving digital change with Mazda and Optimizely
description: As the automotive industry experiences seismic change, businesses need to be able to demonstrate digital impact to meet the changing needs of their customers.
image: https://www.candyspace.com/hubfs/Mazda_hero%20(1).jpg
---

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MARCH, 2022

# Driving digital change with Mazda and Optimizely

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Rosie Stano

Partner & Marketing Manager

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##### Driving Discovery and Conversion in E-Commerce

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##### As the automotive industry experiences seismic change, businesses need to be able to clearly - and quickly - demonstrate impact through their digital channels to meet the changing needs of their customers.

From digitising traditionally offline customer interactions to launching a new ecosystem of over 80 dealer websites, we join the latest episode of Optimizely's Content Intel podcast to discuss the role of digital technology in enabling Mazda to achieve their digital growth ambitions.

Join our MD, Matt Simpson, Simon Cully (Omni-Channel Retail Manager, Mazda UK), and Joey Moore (Senior Director of Product, Optimizely) to hear how Mazda are navigating this huge shift in customer expectations.

[Listen to the podcast](https://www.optimizely.com/insights/blog/content-intelepisode-12-how-mazda-has-optimized-its-new-suite-of-websites/?utm_source=partner&utm_medium=referral&utm_content=Candyspace)

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