Challenge

The all-new Range Rover Sport was pushed to new limits in a series of the most punishing drives on Earth. In the summer of 2013, the most dynamic Land Rover yet conquered the infamous Pike's Peak in Colorado – a gruelling 12.6 mile hill climb – in a record-breaking 12 minutes 35 seconds.

Candyspace was tasked with bringing this exhilarating challenge to life, engaging Land Rover's French audience through a variety of digital channels across multiple screens.

Solution

Interactive interstitials invited users to embark on each stage of the hair-raising sprint. Impactful video clips tailored for tablet and mobile take them on the journey, powering their way from a standing start, through the 156 turns, on their ascent to the top.

We served up information about the unique features of the Range Rover Sport at each stage. On completing the challenge the user is rewarded with exclusive bonus content, the option to find out more and book a test drive.

Results

Candyspace created out-of-home executions, adapting the video content for individual digital screens as well as something much larger. The final iteration of the campaign put the supercharged vehicle in the ultimate digital showcase.

Multiple synced screens created a high impact 360 degree experience for Les Quatre Temps shoppers in Paris. In the heart of the Piazza, the audience is immersed in a powerful cinematic experience designed to engage the senses. A truly multi-screen engagement.

34 Million impressions and 6% car - double the iOS average

Delivered over only two weeks.



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Seeing people respond so positively to our 3d and video work on such a huge scale was awesome.

Tom Le Bon, Lead Motion Artist, Candyspace

A 360° cinematic experience

With a DOOH world first we gave shoppers in Paris an all round thrill with a truly immersive experience.

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Multi-screen activation

We delivered content across iOS and Android to multiple devices, mobile and tablet.

Candyspace delivered across the board with a really engaging campaign, creating great content for multiple screens.

Marie-Christine Amiot, Chief Communications Officer, Land Rover France