MekaMon is an advanced AR gaming robot developed by Reach Robotics. We became their agency of record to help launch the product globally, across the full range of digital channels. Our chief aim was to engage and sign up the core gaming community. Once gamers were on board, we’d develop the conversation with more details about the robot. Like its dance moves, personalisation and customisable features.
Our focus for the creative content was obvious: it’s an incredible product, why not let it do the work for us? We created a campaign around ‘seeing is believing’ and the Serious Fun of the game-play. The initial phase would be the ‘Icebreaker’; highlighting the futuristic tech, amazing AR and action-packed gameplay that MekaMon offers. At the core of the campaign, a showcase video highlights features and brings gameplay - both AR and real world - to life. The video content was conceived and executed in-house by the Candyspace team. We also optimised it for delivery across multiple social and display formats, to drive engagement and align with product-focused events.