Challenge

Lee Jeans challenged Candyspace to promote the launch of their pop-up store at the Manchester Selfridges and help people 'find their fit'.

Candyspace developed #SelfLee; an interactive DOOH experience which put customers at the heart of the shopping experience increasing brand awareness, engagement and, of course, sales.

Solution

Candyspace created an immersive in-store and DOOH social campaign, featuring dynamic personalised content powered by REACH that drove shoppers to store, and through purchase beyond into social.

An in-store Lee pop up concession enabled shoppers in Machester Selfridges to find their own fit. Candyspace photographed each Lee shopper who had 'Found their Fit', and pushed these images, along with name and fit, live to a 7m high DOOH screen in Exchange Square. The pictures were then pushed out through Lee’s social channels for them to share with their friends.

Results

The campaign proved a great success for Lee and for Selfridges, with an 80% increase in sales for Lee Jeans in that store during the period of the campaign. Selfridges were so impressed by Lee Jeans' digital innovation that they have extended an invitation to open further concessions in Selfridges nationwide which are now being rolled out during 2016.

It was great to work with such an iconic fashion brand. Who doesn’t want their 10 seconds of fame! 

Mike Wright, Senior Producer, Candyspace