To showcase their new LEAP engine’s key features to B2B and B2G audiences, CFM asked Candyspace, “…for an interactive digital experience for the Paris Air Show.”
We built an interactive linear piece, that enabled users to click through different parts of the engine – augmented by CG assets we created - to discover its key features. Alongside we designed a real-time, data visualisation piece showing all the live flights powered by CFM engines; highlighting those using the LEAP engine.
Both digital builds were initially created for a trade show. But so significant were the response and engagement levels, CFM asked us to adapt them. The re-purposed experiences now live on the new website (also created by us) as well as providing content for social media posts. Thus CFM maximised their returns from brave investment in user-centred, digital experiences.
Following this success, we were asked to create, design and build ‘The Art of Utilisation’. This was an innovative experience that reminded customers of CFM’s promises for its LEAP engines. And how they’d all been realised in the years since purchase.