Get Set for Bubbles
A first of its kind, real-time, mobile interactive game on Waterloo and Euston motion screens
Argos’ biggest advertising campaign to date aimed to communicate its major brand and digital transformation. Candyspace were tasked with bringing their new ‘GET SET GO ARGOS’ branding to Waterloo and Euston Motion screens.
The brand's first ever foray into out-of-home advertising delivered a UK media first with an interactive DOOH activation on Europe's largest landscape screen.
The interactive ‘Get Set for Bubbles’ game encouraged commuters to compete against each other to pop multi-coloured bubbles for the chance to win bundles of top Argos prizes.
The game used advanced technology, including real-time queuing and peerless smartphone-to-screen connection, to create the interactive multiplayer digital out-of-home game.
4,000 games were played on the DOOH screens over the 5 days of the campaign, and saw 27% of people returning to play again.
A further 11,000 games were also played on the mobile takeaway game, which was available for commuters who were unable to stop and play on the big screens.
27% of people returned to play this addictive mobile game.
To work on something at such a large scale was a challenge, seeing it made it all worth while
It was great to work on a such a huge project with mighty challenges and opportunities.