Argos’ biggest advertising campaign to date aimed to communicate its major brand and digital transformation. Candyspace were tasked with bringing their new ‘GET SET GO ARGOS’ branding to Waterloo and Euston Motion screens.
The brand's first ever foray into out-of-home advertising delivered a UK media first with an interactive DOOH activation on Europe's largest landscape screen.
The interactive ‘Get Set for Bubbles’ game encouraged commuters to compete against each other to pop multi-coloured bubbles for the chance to win bundles of top Argos prizes.
The game used advanced technology, including real-time queuing and peerless smartphone-to-screen connection, to create the interactive multiplayer digital out-of-home game.
4,000 games were played on the DOOH screens over the 5 days of the campaign, and saw 27% of people returning to play again.
A further 11,000 games were also played on the mobile takeaway game, which was available for commuters who were unable to stop and play on the big screens.
OVER 4,000 GAMES PLAYED ON THE BIG SCREENS AND OVER 11,000 TAKEAWAY GAMES PLAYED
27% of people returned to play this addictive mobile game.
“It was great to work on such an extensive project with some great challenges and opportunities for us to build on our technical and engineering skills.”
Vasile Zaremba, Senior Developer, Candyspace
“To work on something at such a large scale was a challenge in many ways, but finally seeing it at Waterloo for the first time made it all worth while.”
Sam Gregory, Senior Developer, Candyspace