ROUNDTABLE REPORT
Find out from senior marketing leaders how data is revolutionising consumer goods
In the face of huge disruption in the sector, long-standing consumer goods businesses have recognised a burning need to create direct relationships with their consumers – something that’s been accelerated by the demise of third-party cookies.
As a result, many brands are left wondering how they can continue to create value and maintain customer relationships.
In this report – with insights from key figures across the industry – we look at how brands can use first-party data to revolutionise how they interact with their customers.
Download the report to:
- Uncover the biggest challenges consumer goods brands face following the demise of third-party cookies.
- Explore the initiatives senior brand leaders are deploying to obtain more first-party data.
- Discover how the UK's biggest brands are diving actionable insights from data.
- Learn how first-party data is delivering a more personalised experience for customers.
![Richard Hall_Profile (1) Richard Hall_Profile (1)](https://www.candyspace.com/hubfs/Richard%20Hill_Profile%20(1).png)
Richard Hall
Former Head of Value,
Marketing and Loyalty at
Tesco
![Shweta Harit profile Shweta Harit profile](https://www.candyspace.com/hubfs/Shweta%20Harit_Profile%20(1).png)
Shweta Harit
Former Global VP for
Evian and Volvic at Danone
![Gautam Roy profile Gautam Roy profile](https://www.candyspace.com/hubfs/Gautam%20Roy_Profile%20(1).png)
Gautam Roy
Consumer Goods leader
previously at Pepsico
![Gianfranco Cuzziol profile Gianfranco Cuzziol profile](https://www.candyspace.com/hubfs/Gianfranco%20Cuzziol_Profile%20(1).png)
Gianfranco Cuzziol
CRM & Personalisation Lead
at Avon
The change in first-party data and a cookie-less future has created an opportunity for value.
![consumer goods white paper pages consumer goods white paper pages](https://www.candyspace.com/hs-fs/hubfs/consumer-good-spread-image-landing-page%20(1).png?width=2000&height=1262&name=consumer-good-spread-image-landing-page%20(1).png)