In the face of huge disruption in the sector, long-standing consumer goods businesses have recognised a burning need to create direct relationships with their consumers – something that’s been accelerated by the demise of third-party cookies.

As a result, many brands are left wondering how they can continue to create value and maintain customer relationships.

In this report – with insights from key figures across the industry – we look at how brands can use first-party data to revolutionise how they interact with their customers.


Download the report to:


  • Uncover the biggest challenges consumer goods brands face following the demise of third-party cookies.
  • Explore the initiatives senior brand leaders are deploying to obtain more first-party data.
  • Discover how the UK's biggest brands are diving actionable insights from data.
  • Learn how first-party data is delivering a more personalised experience for customers.


Richard Hall_Profile (1)

Richard Hall


Former Head of Value,
Marketing and Loyalty at

Shweta Harit profile

Shweta Harit


Former Global VP for
Evian and Volvic at Danone


Gautam Roy profile

Gautam Roy


Consumer Goods leader
previously at Pepsico
Gianfranco Cuzziol profile

Gianfranco Cuzziol


CRM & Personalisation Lead 
at Avon


The change in first-party data and a cookie-less future has created an opportunity for value.

consumer goods white paper pages

Download the report