Digital out-of-home advertising can now be seen and heard
HARK is a Candyspace proprietary software product that allows users to listen to content on digital out-of-home screens through their smartphone, just by following a simple URL on screen. No app required and zero latency.
Whether it’s a blockbuster film trailer, a preview of an album release, or simply the funniest comedian and best gag you've ever heard, you can now engage your consumers on the move with mobile, DOOH video and, for the first time, synchronized audio.
Your audience is immediately engaged and, with our comprehensive dashboard, we are able to provide valuable campaign data and analytics.
how your audience enables hark
The user visits a short URL (displayed in the call-to-action on the DOOH screen) on their smartphone.
A mobile web page prompts the user to “listen now”.
The user hears an audio track which is totally in sync with the DOOH video.
A call-to-action on the mobile site links directly to your campaign site or e-commerce platform.
BENEFITS TO YOUR BRAND
Using their smartphone, the user visits the short URL displayed on the digital screen.
The user is taken to a mobile web page where they are prompted to "Listen Now".
HARK has been tested with DOOH vendors in the UK, EU and US to ensure reliability.
HARK can be accessed wherever your audience is, though mobile web or from your existing app.
DRIVE TO PURCHASE
A mobile site that prompts users to purchase or takes them back to your brand's website.
Our real-time monitoring gives you a complete record of how your campaign is performing.