Why choose Candyspace as your Optimizely partner?

1

We align what your business needs with what your customers expect

We understand each stakeholder’s priorities: growth for CMOs, ROI and efficiency for CFOs, scalable architecture for CTOs, commercial performance for merchandising, and customer experience for CCOs. We bring these goals together across the organisation, from the C-suite to customer-facing teams.


Brands such as ITV, The Royal Mint, Rolls-Royce, and Mazda trust us at C-level because we understand how to leverage their technologies to drive business value. 


We measure success by commercial impact. Our case studies show what that looks like in practice.

2

We make the technically complex achievable at enterprise scale

Enterprise DXP is more than a platform decision. It means balancing content editorial workflows, marketing campaign orchestration, merchandising and recommendations, AI-driven personalisation, and continuous experimentation – all within a coherent customer experience.


We know how to bring CMS, Commerce, DAM, CMP, experimentation and AI together into something that actually works – not just on paper, but in production at scale.


As an Optimizely Gold Partner, we’ve delivered this for some of the UK’s most complex digital estates.

3

Partnerships built to last

Our people are at the heart of everything we do. Some of our team have been with us for over 20 years, bringing continuity, deep expertise, and a genuine commitment to doing what’s right for our customers.


When you work with us, you’re not just buying a service – you’re gaining a long-term partner who acts as an extension of your team. We stay close to your business, continuously optimising performance and uncovering new opportunities for growth.


That’s why leading brands choose us and stay with us. Over 15 years with ITV. More than 10 years with Rolls-Royce. More than 10 years with Mazda.

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Driving standout results with The Royal Mint and Optimizely

192%
increase in visitors returning
18%
increase in Engagement rate
6%
uplift in sales

We hugely value Candyspace as our partner in our digital journey. With a shared vision for innovation, we are creating better experience for our customers and a return for our business

Driving growth through Optimizely

Take a look at how we're delivering value through Optimizely for these clients
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Talk to one of our Optimizely experts

Sam Meade Headshot Circle

PRODUCT CONSULTANT

Sam Meade

 

E: sam.meade@candyspace.com

 

How do we add value

Where the Optimizely DXP blends science and creativity to build digital experiences that flex with the market, Candyspace adds the human layer that makes them truly connect.


From product definition through build and continuous optimisation, we keep your customers and your business goals at the centre of every decision – so your digital experiences don’t just work, they win. Here’s how:

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Translate insights into actions that matter

Our optimisation packages for Optimizely users are designed to drive the outcomes that matter most to your business, whether that’s increasing sales, boosting engagement, or generating more leads.

 

We turn data into decisions. By combining experimentation with real customer sentiment, we help you validate ideas faster, shape innovation, and focus investment where it delivers the greatest impact.

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Drive loyalty and satisfaction

With our deep expertise in Optimizely,  we can deliver personalised experiences across the entire customer lifecycle, with seamless journeys powered by behavioural insights and first-party data.

 

We turn visitors into lifelong customers, cutting acquisition costs while growing revenue from your digital channels.

 

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Continuously evolve your digital products

We combine deep UX expertise with Optimizely’s advanced A/B and multivariate testing, search and navigation, and experimentation capabilities.

 

Together, we help you uncover what truly motivates your customers and deliver adaptive, intelligent, human digital experiences that anticipate their needs.

 

And keep them coming back.

Why Optimizely

1

Optimizely is the market leading digital experience platform (DXP), consistently commended by leading analysts Gartner, Forrester and IDC as Leaders in their digital experience, commerce, experimentation and content marketing platform evaluations.

2

The Optimizely DXP empowers businesses to personalise every single touchpoint across the entire customer lifecycle, through leveraging real-time data and AI to rapidly adapt digital experience in line with evolving market changes.

3

This powerful platform seamlessly combines content, commerce and optimisation, giving marketers the right tools they need to better understand their customers' needs and deliver the best possible experience to drive online revenue, increase customer loyalty and improve marketing effectiveness.

 

How we launched the first Optimizely SaaS site in EMEA

OPTIMIZELY SAAS CORE

This is a landmark moment for digital product delivery in EMEA.

We’re proud to share the story behind a first-of-its-kind launch, where Candyspace led the way in building and delivering the very first website on Optimizely’s new SaaS platform in the region.

In this milestone conversation, Matt Simpson, Managing Director at Candyspace, interviews our Lead Web Developer, Craig Wheatley, to unpack how this industry-first project came to life and what it means for the future of CMS.

 

Meet the team

Meet some of our Optimizely experts who will drive the success of your Optimizely products:

Adam Davey

DIRECTOR OF
TECHNOLOGY

Adam Davey

Adam provides strategic guidance and technical leadership across the business to create high-performing Optimizely products for our clients.

Jonathan Kelly

Experience
Director

Jonathan Kelly

Jon is a highly experienced creative expert with over 15 years spent working across product, marketing and advertising for global enterprises. Outside of work he enjoys walking the dog, going to galleries and watching Spurs lose.