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Candyspace builds products that are loved by your customers and your business. Our UX designers work closely with our Technology experts to create frictionless, satisfying experiences that are important for your customers. That's what makes those customers understand you and come back to you, helping to boost customer satisfaction by providing enhanced accessibility, usability and satisfying interaction with your brand. We actively define the sweetspot where your customers’ need meets your business demand.


As your trusted Optimizely partner we provide strategic direction, a clear and collaborative design and build pipeline, seamless migration, and a rapid go to market process. We support your business to ensure the long term value of your offering. Our growth driven design thinking and focus on human centric solutions to real problems will optimise conversions, increase LTV and ensure you stay ahead of your competitors. Our proven success with Optimizely can be the engine that drives the success and growth of your business.


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Optimising online conversion for Mazda UK


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Optimizely has been named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms.


Insights before assumptions


Human-centred thinking

Our entire approach centres on the people that your products will impact, either the end user that wants an intuitive experience or the stakeholders that want to see business value. We conduct stakeholder workshops and perform qualitative/quantitative research to uncover insights that form the foundations of our thinking. Our skilled UX designers always start their detailed approach to your DXP with those you want to love it.


Strategic solutions

Our research and data specialists ensure all our solutions are underpinned by meaningful and tangible insights. That means your customers benefit from optimised and personalised content and experiences using the power of Optimizely, and your business see real ROI.

We increased dwell time on the Vita Coco website by 100% over three months post launch.

Grow your business and your customers


Data-driven decisions

Everyone is accumulating data but it's how you use it that’s important and that's what will make the difference. We analyse user behaviour translated through data analytics and create KPI frameworks to benchmark performance and measure success against. Your Optimizely DXP should always be growing with your business and your customers. Our data-driven approach to UX and to content makes sure it's always moving in the right direction.


Support that leverages learnings

We ensure that your Optimizely investment leverages the end-to-end power of the DXP with support that helps you develop your business with real insights and customer learnings. More learnings. More engagement. More conversions. We aim to help you with a process of continual optimisation.

We executed 300 simplified and streamlined pages for a Colgate global platform.

Innovative thinking with a growth mindset


Customer understandings

Our experience in designing rapid go-to-market propositions that challenge us - and you - to think out of the box, combined with our focus on real customer understandings and a growth mindset to empower you and your business.


Getting the most out of your investment

Delivering great customer experiences is far more than just buying the products – it’s about the experiences you are creating with those products, and how well they actually work for your business; supporting the experiences while ensuring that the desired business outcomes are being achieved. With our focus on your customers and delivering experiences of real value to them, we make sure your business gets maximum value from its Optimizely investment.

We improved conversions to Test Drive on the Mazda website by 55%.
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Stronger performance 

Digital teams are able to leverage a suite of sophisticated tools to improve productivity, drive cost savings and increase revenue.

Greater agility

Real-time recommendations to accelerate collaboration and create more responsive customer experiences. This improves speed to market, compliance and lead generation activities.

Better outcomes 

Optimizely enables us to measure the outcomes of different options to create unique digital experiences for each customer at scale. 

The Optimizely digital experience platform is designed to help brands unlock their digital potential and deliver outsized outcomes through its best-in-class experimentation, marketing and Ecommerce tools. The Optimizely platform is constantly evolving with some recent strong acquisitions (Optimizely, Idio and Zaius) ensuring that it remains the go-to digital platform of choice.