Contentful

Contentful + Candyspace

Unlock the potential of omnichannel content delivery and connect with your customers on their channel of choice.

Contentful is a leading composable content platform (CMS) that enables omnichannel content delivery at scale. Nearly 30% of the Fortune 500 and numerous leading international brands to include IKEA, Siemens and ITV use Contentful. The platform is widely regarded as a strong performer by leading analysts Gartner and Forrester, and is featured in the 2022 Forbes Cloud 100.

Contentful is a member of the MACH Alliance. The API-first platform allows for seamless integration with other platforms in a composable technology stack such as ecommerce platforms, CDPs and personalisation engines.

Composable content platforms allow for content to be created once and broken into small parts to be reused across multiple channels such as on a website, an app and a point-of-sale.

Core benefits of building a composable tech stack include:

Rapidly adapt to market changes with complete front end freedom and the ability to deliver content to new channels as customer channel preferences shift.
Build a best-in-breed ecosystem of market leading and specialist technologies.
Pay for the platforms and tools your business currently needs with the ease of adding or dropping components as your digital maturity increases or your business needs change.

At Candyspace, we take a human-centric approach to digital product design. We understand the importance of balancing the needs of both marketing and IT teams when using a composable content management system. Our Contentful solutions perfectly hamonise the technical performance benefits of building a composable stack without compromising on the editor or marketer experience.

Here are some of the ways we work with businesses to unlock the potential of Contentful to deliver fast and scalable digital experiences:

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Connected and robust experiences

Our seamlessly connected solutions allow editors to create content once and rapidly deliver this across multiple end channels - increasing speed to market while preserving consistency of brand. As a Silver Contentful partner, we have the deep technical rigour and tried and tested processes to support omnichannel delivery.

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Fast and scalable ecommerce

For commerce clients, we created the BigCommerce app that enables the frictionless connection of content and product data between two leading composable platforms in the MACH Alliance. This allows for fast and scalable ecommerce experiences that drive the right experience to increase online sales and average order value.

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Continuously evolve your digital products

We combine our deep UX and optimisation expertise with market leading customer insight, product analytics and experimentation tools to help you learn more about the motivations of your customers and deliver optimised, personalised and human digital experiences that adapt with your customers' changing needs.

director of technology

Adam Davey

Adam provides strategic guidance and technical leadership across the business to create high-performing and connected composable technology solutions for clients.

Lead Web Developer

Craig Wheatley

With over 10 years' experience working for some of the UK's best known brands, Craig is passionate about delivering the benefits of best-in-breed digital technologies to our clients.

Senior Product Consultant

Rosie Stano

Rosie has an excellent relationship with Contentful and our MACH Alliance partners, helping clients to continuously deliver maximum value from their technology investments.

ITV launched their most ambitious project to date, ITVX, boasting over 15,000 hours of on-demand content and 20 free ad-supported themed channels to become the premier destination for content discovery in the UK. With a rich library of new and archived content, ITV used Contentful to power content to its various channels and devices.

As ITV's long-standing strategic partner, we've worked closely with ITV for over 10 years to transform their ever-evolving streaming platforms. We've enabled ITV to grow their monthly active users by 19% in 2020 and increase advertising revenues by 41% year-on-year.

Our work with ITV was recently shortlisted to win Best OTT Service - Apps and Software in the 2022 International Webby Awards. Take a look at some of the projects we've delivered for ITV below.