---
title: "Strategic agility in 2026: Adapting to change in the digital media landscape"
description: Explore how the digital media landscape is evolving in 2026, focusing on agility, retention, and profitability in a competitive market.
image: https://www.candyspace.com/hubfs/VOD%20Pro%20Image.png
---

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APRIL, 2026

# Adapting to change in the digital media landscape

![Ben Tresham](https://www.candyspace.com/hs-fs/hubfs/Ben%20Tresham.jpeg?width=50&name=Ben%20Tresham.jpeg "Ben Tresham")

Ben Tresham

Marketing Manager

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##### Driving Discovery and Conversion in E-Commerce

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### Strategic agility in 2026

The digital media industry in 2026 is being shaped by rapid technological change, evolving viewer habits, and rising competition. Our MD, Matt Simpson, sat down with Katherine Wen from Sky, Kasia Jablonska from BBC Studios, Felix Krause from ProSiebenSat.1 and Florent Rodzko from TF1 Group to discuss how companies can maintain an edge in a volatile market.

Watch the full video below (opens in a new window).

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<https://www.vodprofessional.com/ottqtl26/ott-question-time-live-2026-the-strategists/>Key talking points include:

- Success metrics are shifting beyond subscriber growth to profitability, engagement, frequency and brand strength
- Retention is becoming a major competitive advantage; data, AI, personalisation and strong content strategies all play a key role.
- Agility depends on combining AI, data and cross-functional collaboration

 

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