Learn about the biggest digital challenges facing automotive brands and how to overcome them.

Candyspace and Contentsquare present the ultimate automotive playbook, informed by insights from leading automotive brands Skoda, KTM, Mazda and Toyota. 

When buying a car, historically customers have looked for features such as safety, comfort, horsepower and fuel economy. Now, new concepts are top of mind, with the rise of connectivity, autonomous driving and shared mobility. And these technological advancements are shaping the future of the automotive industry and customer decisions. 

Yet digital customer experience often takes a back seat for automotive brands. Optimising your automotive website in line with your customers' wants, needs and behaviour can make your customer journeys as efficient as an F1 pit stop and put you ahead of the competition.

Key findings from the report include:

• While the average bounce rate for automotive websites is 4% lower than other industries, there’s a significant drop off in conversion rate, with automotive websites averaging around 0.7%.
  

• Customers are more likely to spend more time browsing when looking at high ticket items such as cars, but it takes them longer to commit to a purchase with an average of 14 page views before conversion.
  
  
• Visitors to automotive sites are more likely to view the website on mobile devices, with only 37% of customers visiting automotive websites on desktop.
  
  

For full insights download the Automotive Playbook below.