The power of optimization and experimentation
A more subdued subheading
Increase the number of customers taking the actions that matter through analyzing, testing and learning. Actions that matter are those solving real customer needs and are directly linked to your business growth.
*Source - VentureBeat, CRO tools: Winners and losers in the quest for conversion
When is optimization right for your business?
- You’re losing customers at different parts of the sales funnel
- You’re not communicating your key USPs as well as you could be
- You have some ideas you would like to test but unsure where to start
- You want to understand your customers better through data
- You’re struggling to stand out against your competition
- You want to streamline journeys between online and offline channels
- You’re looking at different approaches to achieving growth
- You want to maximise ROI from your investment into analytics tools
A tried and tested optimization process that delivers tangible results
A more subdued subheading
Targeted methods to drive your success
Design look and feel
Ensuring the customer experience website is visually compelling to drive the metrics that matter.
Identify, understand and test personalized experiences to drive LTV.
Experiment to understand what method of loyalty works best for continually changing consumer needs.
Improving the route for users to navigate to key conversion points.
Decrease friction whilst driving business value.
What structure, level & type of incentive drives sales without impacting profit.
Increase the number of users getting through high friction funnels.
Ensure you are effectively communicating with your customers.
Margin is often overlooked in experimentation. We drive revenue with a focus on profitability.
Increase ROI with market leading tech
Whether you are at the beginning of your optimization journey or you already have a mature culture
in experimentation, we have the right tools to suit your business needs and budgets.
Candyspace are a joy. The success of the digital brand campaign is testament to their creativity, and focus on results.
Small investment with a big return
WAYS OF WORKING
(2 experiments per month)
- Analytics Audit
Platform integration & training
2 experiments per month
In-depth post experiment analysis
Minimum term 3 months
(3 experiments per month)
All of Starter plus:
- 3 experiments per month
Monthly backlog refinement
Monthly research roadmap
UX & designs recommendations
Weekly monitoring of experiments
Weekly experiment insight report
Minimum term 6 months
(5 experiments per month)
All of Advanced plus:
- 5 experiments per month
Monthly ideation workshops
Monthly data research & findings
Multiple design options
Daily monitoring of experiments
Minimum term 12 months