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The power of optimisation and experimentation

Increase the number of customers taking the actions that matter through analysing, testing and learning. Actions that matter are those solving real customer needs and are directly linked to your business growth.

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*Source - VentureBeat, CRO tools: Winners and losers in the quest for conversion

When is optimisation right for your business?

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  • You’re losing customers at different parts of the sales funnel
  • You’re not communicating your key USPs as well as you could be
  • You have some ideas you would like to test but unsure where to start

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  • You want to understand your customers better through data
  • You’re struggling to stand out against your competition
  • You want to streamline journeys between online and offline channels 

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  • You’re looking at different approaches to achieving growth
  • You want to maximise ROI from your investment into analytics tools
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OPTIMISATION SUCCESS STORY

 

We embedded an optimisation culture within Mazda, streamlining the online car buying journey and increasing leads into dealers by 55%

The benefits of optimisation

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Best-in-class experience

Incremental improvements continually evolve your digital product for the optimal user experience

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Increased profitability

We work collaboratively with you to optimise the conversion points that maximise your revenue

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Cost saving

The test and learn process allows us to experiment and prove hypotheses before you invest in costly features

Boost ROI with industry leading tools

Whether you are at the beginning of your optimisation journey or you already have a mature culture
in experimentation, we have the right tools to suit your business needs and budgets

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Targeted methods to drive your success

design-icDesign look and feel

Ensuring the customer experience website is visually compelling to drive the metrics that matter.

personalisation-icPersonalisation

Identify, understand and test personalised experiences to drive LTV.

loyalty-icLoyalty programs

Experiment to understand what method of loyalty works best for continually changing consumer needs.

navigation-icNavigational experiences

Improving the route for users to navigate to key conversion points.

form-icForm optimisation

Decrease friction whilst driving business value.

promo-icPromo optimisation

What structure, level & type of incentive drives sales without impacting profit.  

funnel-icFunnel optimisation

Increase the number of users getting through high friction funnels.

text-icCopy optimisation

Ensure you are effectively communicating with your customers.

revenue-icRevenue optimisation

Margin is often overlooked in experimentation. We drive revenue with a focus on profitability.

A process that drives your growth

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01. Strategy

Build a process driven strategy that delivers growth in velocity & win rate

02. Design & Build

Create a best in class design & build process to ensure hypotheses deliver KPI driving experiences

03. Launch & Learn

Deliver a roadmap that continually optimises conversions, process and overall experimentation strategy

 

 

 

 

 

 

 

 

 

 

 

A tried and tested optimisation process that delivers tangible results

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46%

Increase in Test Drive form completion
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200%

Increase in e-commerce sales within 3 months
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55%

Increase in streaming one month after ITV X launch

Candyspace are a joy. The success of the digital brand campaign is testament to their creativity, and focus on results.

Small investment with a big return

WAYS OF WORKING

Starter

(2 experiments per month)

  • Analytics Audit

  • Platform implementation

  • Platform integration & training

  • Ideation workshop

  • Prioritised backlog

  • Experimentation roadmap

  • 2 experiments per month

  • In-depth post experiment analysis 

  • Quarterly meetings

 

 

Minimum term 3 months

Advanced

(3 experiments per month)

All of Starter plus:


  • 3 experiments per month

  • Monthly backlog refinement

  • Monthly research roadmap

  • UX & designs recommendations

  • Weekly monitoring of experiments

  • Weekly experiment insight report

 

 

Minimum term 6 months

Expert

(5 experiments per month)

All of Advanced plus:


  • 5 experiments per month

  • Monthly ideation workshops

  • Monthly data research & findings

  • Multiple design options

  • Daily monitoring of experiments

 

 

Minimum term 12 months

Any questions? Let's talk