From investment to impact: The value in switching from Legacy CMS to Optimizely

In most areas of life, legacy means tradition, loyalty, and staying the course. But in digital technology? Legacy often means slow, costly and outdated.

CMS platforms like Acquia, Adobe, Kentico, and Magnolia were once safe, trusted choices — but today, they’re struggling to keep up with modern demands: rising costs, bloated development cycles, and limited agility. So, while loyalty is admirable, clinging on to a legacy CMS could be holding your business back.

Ambitious brands are moving forward — replatforming to Optimizely to speed up delivery, empower marketing teams, and unlock measurable ROI.

Join senior digital and marketing leaders — including those who’ve already replatformed to Optimizely — for a candid roundtable on why moving on from legacy tech isn’t a risk… it’s the only way forward.

Key topics

Understand how Optimizely is paving the way in practical, real-world applications of AI and learn how switching to Optimizely can improve content creation efficiencies, accelerate campaign delivery and boost conversion.
Learn how to build a scalable and high-impact personalisation programme with Optimizely that enhances customer experience, drives competitive advantage and overcomes data silos.
Explore practical and efficient ways to gather quality user insights and to create digital experiences your users love and your business can measure.

Expect sharp insights, candid peer conversations on shared challenges, and a deep dive into how AI and personalisation with Optimizely are not just false promises, but practical tools shaping the future of CMS and digital experience.

Secure your place today to transform your outdated CMS from a cost centre into a growth engine.

This roundtable is designed for senior digital, marketing and product leaders, responsible for CMS/DXP strategy, who want to connect with peers to:

Benchmark their current CMS/DXP platform against more modern solutions like Optimizely
Share challenges and ideas in a peer-to-peer environment
Explore ways to improve personalisation, content delivery and customer experience
Learn practical steps to drive platform efficiency, adoption and measurable outcomes

Please note this event is for brand-side digital professionals only.