Candyspace, London

Candyspace are tried and tested digital product experts, creating apps and websites for ambitious, results-focused organisations investing in growth, including some of the best-known brands in the UK and beyond. 

 

Working at Candyspace is about building products that people love. We all work hard to define the sweetspot between customers' needs and the demands of the businesses who employ us. And by building products that they all love, we love those products too. To do this you will be part of a diverse and inclusive team of like-minded people, ambitious for themselves and passionate about what they do. You will work on exciting and challenging projects.

 

Candyspace is an equal opportunities employer and we strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply for roles here. If you need reasonable adjustments at any point in the application or interview process, please let us know and feel free to note which pronouns you use (she/her, he/him, they/them etc).

The Optimisation Manager is responsible for driving research, insights and experimentation activities to improve the conversion and overall performance of our clients’ digital products. 

 

Taking a data-led approach to analytics, the Optimisation Manager will provide insights into user behaviour and content performance and work closely with our UX and Technical teams to deliver improvements. They will seek to discover new opportunities with clients, agree which tools are required for research and testing efforts, take the lead with the test roadmaps, manage research tools, report on activity, present findings and provide next steps for ongoing optimisation.

 

 

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  • Carry out data-led analytics to provide insights into content performance and user behaviour on our clients’ digital websites and mobile applications
  • Contribute to the planning and implementation of optimisation projects across multiple clients
  • Develop A/B and multivariate tests including personalisation and experience-targeting activities, creation of audiences and analysis of results
  • Use quantitative and qualitative methods to understand our clients’ products and customers 
  • Proactively provide ideas for increasing user engagement and conversion for client projects
  • Liaise with clients to update on project progress and ensure alignment of optimisation projects
  • Present analytics and actionable insights in clear, persuasive reports

 

  • Experience of driving growth of organic traffic for consumer websites through digital optimisation techniques
  • Familiar with digital marketing analytics (metrics, KPIs, channels, tools, handling data sets)
  • Expert in driving solutions using analytics, including auditing, implementation, insights, reporting and actionable recommendations
  • At ease generating web/editorial content analytics and performance reporting
  • Experience of analytics tools (e.g. Google Analytics, Google Tag Manager, Contentsquare) 
  • Experience of reporting tools such as Google Data Studio 
  • Experienced in using A/B and multivariate testing technologies (e.g. Google Optimize, Optimizely)
  • Excellent presentation skills, capable of creating clear digital insight reports with easily digestible recommendations for non-technical audiences
  • Ability to prepare and set up experiments, set targeting rules and apply bespoke audience conditions
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Send us your CV and a covering mail

 

Apply now