Location: The Brasserie of Light, Selfridges, 400 Oxford St, Duke St, London W1A 1AB
A roundtable on B2B digital Ecommerce execution in manufacturing and distribution
B2B Ecommerce is no longer optional! It’s a strategic necessity for manufacturers and distributors looking to modernise sales channels and stay competitive.
But many organisations face the same challenge: securing leadership buy-in is hard enough, and even when approval is won, execution mistakes can derail momentum, damage credibility, and stall investment.
Key topics
Winning board-level support for Ecommerce investment
Avoiding common mistakes in implementation and scaling
Building a framework that delivers customer value and sustained leadership backing.
Why attend?
Securing buy-in for B2B Ecommerce is tough - and keeping it is even harder. This roundtable is designed to give you the tools, insights, and peer connections you need to succeed.
You’ll leave with:
Proven strategies to win leadership approval Practical ways to build the business case and gain boardroom commitment.
A framework to avoid costly mistakes Learn how to sidestep common pitfalls in implementation and scaling.
Insights from peers facing the same challenges Share experiences with senior leaders from other B2B manufacturers and distributors.
A clear path to long-term success Discover how to turn initial buy-in into lasting support for Ecommerce as a strategic sales channel.
Who is it for?
This roundtable designed exclusively for senior eCom, digital, IT, and marketing leaders in B2B manufacturing and distribution companies who are are responsible for shaping the future of their organisation’s sales and digital strategy.
Whether you’re just starting out with Ecommerce, or you’ve launched an initial solution that isn’t delivering strategically, this roundtable will give you the tools and insights to move forward with confidence.
The B2B roundtable was incredibly insightful, it helped me rethink our approach to complex buyer journeys and data integration. Excited to apply these strategies moving forward!
