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“We’re determined to make buying a car as easy as ordering a pizza” is the noble ambition of USA-based automotive e-commerce business Vroom. They're not alone: manufacturers and dealers are racing to deliver the type of frictionless, seamless experiences their customers are now demanding when purchasing a vehicle.


But delivering on that is easier said than done: the car-buying journey is a complex one, with multiple considerations, dependencies and participants.


In this report – with insights from key figures across the industry – we look at the trends influencing the car-buying journey and how OEMs and dealers are innovating to create those superlative experiences for their customers.

Victoria-Rhodes

Claire Andrews

 

Marketing Director
Mazda
Jules-Tilstone

Jules Tilstone

 

Managing Director
DS Automobiles
Claire-Andrews

Victoria Rhodes

 

Marketing Manager
Luxury automotive brand

The customer is everything - we're focusing on making the best possible omnichannel experience.

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