Find out from key industry figures how digital is revolutionising the automotive sector
“We’re determined to make buying a car as easy as ordering a pizza” is the noble ambition of USA-based automotive e-commerce business Vroom. They're not alone: manufacturers and dealers are racing to deliver the type of frictionless, seamless experiences their customers are now demanding when purchasing a vehicle.
But delivering on that is easier said than done: the car-buying journey is a complex one, with multiple considerations, dependencies and participants.
In this report – with insights from key figures across the industry – we look at the trends influencing the car-buying journey and how OEMs and dealers are innovating to create those superlative experiences for their customers.