In partnership with the experts at VOD Professional, Candyspace evaluated over 200 digital products that each have a significant streaming element to their product from video streaming services to online newspapers and sport team apps.


We ranked the top 100 through the lens of popularity, engagement and usability and then performed deep dive evaluations into the top platforms in each sector from both a user experience and technical perspective.


Key findings from the report include:

 

  • While video, social media and audio streaming giants dominate the 2022 Streaming 100, newer forms of streaming from live gaming and sports to online newspapers and pay-per-watch theatre services are on the rise.
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  • Three audio platforms feature in the Top 10 streaming services. With 18% of UK adults listening to a podcast at least once a week, it is anticipated that podcasts and music streaming services will continue to grow in 2023 and beyond.

  • The pandemic shifted how we consume news, with short and easy to consume video content king — but media/news services faired poorly in engagement and usability scores suggesting there’s still significant room to improve the customer experience on these products.

  • The highest ranked streaming services focus on customer experience, discoverability, personalisation and smart recommendations.

 

 

For full insights, download The 2022 Streaming 100 report below.

 

 

 

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It will be interesting - and instructive - to see how broadcasters and OTT video providers respond to the challenges of a hyper-competitive marketplace... and services such as ITVX and Viaplay over the next few years.

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